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Privacy policy


Biokorean – Privacy Policy

Biokorean operates this store and website, including all related information, content, features, tools, products, and services, to provide you, as a customer, with a personalized shopping experience (the "Services"). Biokorean is a store powered by Shopify, which enables us to provide you with the Services. This Privacy Policy describes how we collect, use, and disclose your personal information when you access or use the Services, make a purchase or other transaction, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing and using our Services, you acknowledge that you have read this Privacy Policy and understand how your information will be collected, used, and disclosed as described in it.

Personal Information We Collect or Process

When we use the term "personal information," we mean information that identifies, or can reasonably be linked to, you or another person. Personal information does not include information that is collected anonymously or that has been made unidentifiable, such that it does not identify or cannot be reasonably linked to you. Depending on how you interact with the Services, where you live, and to the extent permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from that information:

  • Contact information, including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information, including credit card numbers, debit card numbers, and bank account numbers, payment card information, bank account information, transaction details, payment method, payment confirmation, and other payment details.
  • Account information, including your username, password, security questions, preferences, and settings.
  • Transaction information, including items you view, place in your cart, add to your wishlist, purchase, return, exchange, or cancel, as well as your purchase history.
  • Your communications with us, including information you provide when you contact us, such as when you submit a customer service inquiry.
  • Device information, including information about your device, browser, or network connection, your IP address, and other unique identifiers.
  • Usage information, including information about how you interact with the Services — how and when you access or interact with them.

Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you, including when you create an account, access or use the Services, communicate with us, or otherwise provide us with your personal information.
  • Automatically through the Services, including from your device when you use our products or services or access our websites, and through the use of cookies and similar technologies.
  • From our service providers, including when we engage them to implement certain technologies, and when they collect or process your personal information on our behalf.
  • From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

  • Providing, tailoring, and improving the Services. We use your personal information to provide you with the Services, including to fulfill our contract with you, process your payments, process your orders, remember your preferences and items you're interested in, send you notifications related to your account, process purchases, returns, exchanges, or other transactions, create, maintain, and otherwise manage your account, arrange shipping, facilitate returns and exchanges, enable you to post reviews, and create a personalized shopping experience, such as recommending products related to your purchases. This may include using your personal information to further tailor and improve the Services.
  • Marketing and advertising. We use your personal information for marketing and promotional purposes, such as sending you marketing, advertising, and promotional communications by email, text message, or postal mail, and to show you online advertisements for products or services on the Services or on other websites, including based on items you previously purchased or added to your cart, as well as other activities on the Services.
  • Security and fraud prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate, or respond to fraud, illegal activity, unsafe or malicious activity, protect public safety, and secure our Services. If you choose to create an account, you are responsible for keeping your account credentials confidential. We strongly recommend that you do not share your username, password, or any other account access details with anyone.
  • Communicating with you. We use your personal information to provide customer support, respond to your inquiries, provide effective service, and maintain our business relationship with you.
  • Legal reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, litigation, potential or actual disputes, or other legal proceedings, and to establish, exercise, or protect our legal rights or enforce our terms and policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, subject to this Privacy Policy. Such circumstances may include:

  • With Shopify, vendors, and other third parties who perform services on our behalf (for example, IT management, payment processing, data analytics, customer service, cloud storage, fulfillment, and shipping).
  • With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services, based on your online activity with different merchants and websites. Our marketing and business partners will use your information in accordance with their own privacy notices. Depending on where you live, you may have the right to direct us not to share information about you to third parties for targeted advertising and marketing purposes based on your online activity with different merchants and websites.
  • When you direct, request, or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
  • With our affiliates or within our corporate group.
  • In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligation (including in response to subpoenas, search warrants, or similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or third parties.

Our Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services to provide and improve the Services on our behalf. Information you submit to the Services will be sent to and shared with Shopify, as well as third parties who may be located in countries other than the country where you live, in order to provide and improve the Services. In addition, to help protect, grow, and improve our business, we use certain enhanced features made available by Shopify that incorporate data and insights gathered from your interactions with our Store, as well as with other merchants and Shopify. In order to provide these enhanced features, Shopify may use personal information collected from your interactions with our Store, other merchants, and Shopify. In these instances, Shopify is responsible for processing your personal information, including with respect to any requests you may make to exercise your rights regarding the use of your personal information for these purposes. To learn more about Shopify's use of your personal information and your related rights, you can review the Shopify Consumer Privacy Policy. Depending on where you live, you may be able to exercise certain rights related to your personal information here: Shopify's Privacy Portal Link.

Third-Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, we recommend that you review their privacy and security policies as well as any other applicable terms. We do not guarantee, and are not responsible for, the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on those sites. Information you provide in public or semi-public spaces, including through third-party social media platforms, may also be visible to other users of the Services and/or users of those third-party platforms, without restriction as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

The Services are not intended for use by children, and we do not knowingly collect personal information about children under the age of majority in your jurisdiction. If you are a parent or guardian of a child who has provided us with their personal information, you can contact us using the contact details below to request that it be deleted. As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined by applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please note that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on various factors, such as whether we need the information to maintain your account, to provide the Services, to comply with our legal obligations, to resolve disputes, or to enforce other applicable contracts or policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances, and, in some cases, we may decline your request as permitted by law.

  • Right to Access / Right to Know. You may have the right to request access to the personal information we hold about you.
  • Right to Delete. You may have the right to request deletion of the personal information we hold about you.
  • Right to Correct. You may have the right to request correction of inaccurate personal information we hold about you.
  • Right to Portability. You may have the right to receive a copy of the personal information we hold about you and to request its transfer to a third party, in certain circumstances and with certain exceptions.
  • Right to Opt Out of Sale or Sharing for Targeted Advertising. Depending on where you live, you may have the right to opt out of the "sale" or "sharing" of your personal information, or to opt out of the processing of your personal information for purposes considered "targeted advertising," as defined by applicable privacy laws.
  • Managing Communication Preferences. We may send you promotional emails. You may opt out of receiving these at any time by using the unsubscribe option included in our emails. If you opt out, we may still send you non-promotional emails, such as those about your account or orders you have placed.

If you are a resident of the United Kingdom or the European Economic Area, and subject to applicable local law exceptions and limitations, you may exercise the following rights in addition to those listed above:

  • Right to Object to and Restrict Processing: You may have the right to ask us to stop or restrict our processing of your personal information for certain purposes.
  • Right to Withdraw Consent: Where we rely on your consent to process your personal information, you have the right to withdraw that consent. Withdrawing consent will not affect the lawfulness of processing based on consent before its withdrawal.

You may exercise these rights where indicated on the Services, or by contacting us using the contact information provided below. To learn more about Shopify's use of your personal information and your related rights, including rights regarding data processed by Shopify, you can visit https://privacy.shopify.com.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required by applicable law. In accordance with applicable law, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before we accept such a request from an agent, we will require the agent to provide proof that you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in the timeframe required by applicable law.

Complaints

If you wish to file a complaint about our handling of your personal information, please contact us using the details below. Depending on where you live, you may have the right to appeal our decision by contacting us at the details below, or to lodge a complaint with your local data protection authority. For the EEA, you can find a list of data protection authorities here.

International Transfers

Please note that we may transfer, store, and process your personal information outside the country in which you live.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms, such as the European Commission's Standard Contractual Clauses, or an equivalent contract issued by the relevant UK authority, unless a data transfer is made to a country that has been deemed to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last Updated" date, and provide notice as required by applicable law.

Contact

If you have questions about our privacy practices or this Privacy Policy, or would like to exercise any of the rights available to you, please email us at info@biokorean.com. For the purposes of applicable data protection law, we are the data controller of your personal information.